QuoteWomen lead rush to mobile gaming
The casual nature of mobile games appeals to women. Women players are responsible for two-thirds of the sales of mobile phone games, a US survey has revealed.
http://news.bbc.co.uk/1/hi/business/5120326.stm
Interesting article on takeup of specifically mobile and puzzle type games. I suspect this in part is due to games still being seen not as a primary, but secondary, leisure activity.