Paladin Demographic

[iago]

I'm working on a game that shares some ideas and themes with Paladin, and it's occurred to me that my "target market" is probably similar to Paladin's.  So here's the question --

Who makes up Paladin's demographic?  I.E., what kind of player buys Paladin?  Seeing that it's a "popular seller" on RPGNow (or at least seemed to be when I looked yesterday), it doesn't look to be "just" folks who read The Forge.  I'm trying to come to terms with who those "other" people are...  Thoughts?

[Sidhain]

I would consider myself the "targetted" demographic for Paladin, I like games which deal with heroes, with the price of /paying/ for acts of heroism, and in general like games which deal with characters empowered to do good. Buffy the Vampire Slayers, Witchcraft's Nomads (Werecritters), and superheroes.