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275647 Posts in 27717 Topics by 4283 Members Latest Member: - otto Most online today: 84 - most online ever: 429 (November 03, 2007, 04:35:43 AM)
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Author Topic: Advertising revisited  (Read 675 times)
Ampere
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Posts: 5


WWW
« on: February 17, 2005, 08:52:38 AM »

This is really separate from the previous PR kind of inquiry.

Advertising. The con season is coming up and we want to make a splash.

Maybe stickers, T-Shirts, flyers...
Any other ideas? Any thoughts on how the above works in reality instead of how we hope it'll work? Any known resources for the above?
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TonyLB
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Posts: 3702


WWW
« Reply #1 on: February 17, 2005, 09:08:13 AM »

There is nothing (nothing) that I have seen that compares with the impact of having an excited designer (or knowledgeable player) demonstrating the system.

My standards are these:
    [*]A good demo should become interesting to the players in less than three minutes.  "Instantly" is even better.
    [*]A good demo should reliably be done (start to finish) in fifteen minutes.
    [*]It should have shown enough of the rules that the players could enjoyably play a four hour session without learning more.
    [*]It should, above all, leave them wanting to play that four hour session, as soon as possible, with their friends.[/list:u]My advice?  Take the time you would spend making up knick-knacks, and spend it on perfecting your demo... and even on training friends and partners to demo in your absence.
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