You'd tell the retailer ...

[Ron Edwards]

Hello,

Thanks everyone!

M.J.'s right though - many of the testimonials are sounding like what we'd like to have a retailer say to a customer, rather than what I need to say to a retailer.

Although part of my pamphlet is going to be "customers say," which I now have some good stuff for.

Most of these guys have heard about Sorcerer, and a solid minority of them are confirmed re-orderers, just as I was hoping would be the case a year ago. My target now is the retailer who did order the game, and sold it, but had the whole process pass right under his radar as he debated how he'd split his buying among D20 D&D hardbacks, Exalted supplements, and Yu-Gi-Oh.

Any ideas for that guy?

Best,
Ron

[Wulf]

I'd tell him

It's hardcover
It has high production values
It's cheap
It doesn't take up much space on the shelf
It's something to sell to those strange people who don't want D20

Actually, what I told MY FLGS was "I want this. Get me one." It worked for me...

Wulf

[Paul Czege]

Any ideas for that guy?

"More than a game, the Sorcerer line is a powerful reference source for any game group ramping up the dramatic intensity of their play."

Paul

[Spooky Fanboy]

"Are you tired of listening to gamers whine about the cost of supplements, then complain about how the supplements don't offer anything new?"

"Show then Sorcerer. Show them the site. Show them the supplements. Soon, they'll show you a character from their Sorcerer games that won't bore the snot out of you!"

"Sorcerer. Simple. Challenging. Oh so cool."

Hope this helps a little...

[Christopher Kubasik]

Hi all.

I don't have a specific blurb right now.

But I would offer this: Avoid, if possible, the negative comparisons to other games.  

I don't care what something isn't -- because that doesn't tell me what the thing is.  (The "What is Sorcerer?" blurb at the fron of the Sorcerer web page is almost only this, and I think, is a bit of a problem.  Read it as if you've never cracked open Sorcerer and you'll find you know actually very little about what's between the covers of a book you're being asked to buy.)

I'd offer the problem is even bigger when looking to sell to Retailers: They *like* the games that Sorcerer is not like -- because many of them sell.  (Or think they sell... or whatever.)  Why do they want to invest in a game that isn't like other games that sell?

So, whatever the pitch is, keep it POSITIVE.  Sell what the game is, not what it is not.  Demons may be NaN, but game books better be something.

I'll put this on the back burner and see what I can think of.

Christopher