Hmmkay, considering something-

I'm gearing up for a big push, trying to get some attention on Twilight and an as-of-yet unannounced event for Halloween (looking to having that announced and pushing by end of the month).
I want to get the game out for some reviews but I'd be sending out ALOT of decks to reviewers via ordinary mail. (cost in product = nominal, cost in shipping = hardly nominal)
What I was considering was creating a set of decks in PDF format - print & play.
Question though is: for a CCG, would that be too much 'prep' work for a reviewer to bother with?

I would think that that would depend on the density of material that the reviewer has to review. If someone works for a major publication and gets three or four products a week which he can just take out of the box and play, it would seem that a Print and Play version would be asking a bit much. This would be especially true if they were not already interested in the idea of the game.

On the other hand, if someone reviews maybe a product each month or two, or if they are already interested in what you have, Print and Play might very well be viable.

Thomas

I'm looking at that for web reviewers- I am not familiar with the workload on them, anyone here familiar with enough reviewers from websites to know what they have to deal with??
Already have copies out to Scrye and InQuest in physical form, but I was wondering on the websites, especially those used to dealing with PDF titles.
So, any input on that?