Am I wrong, or on the protagonist sheet download at the dog-eared website, are the nine circles in the "issue" box supposed to be in the "screen presence" box instead?

I actually did it that way on purpose. Really, it's not the marketing guy talking.

The reason is that I like to make a strong visual connection between screen presence and issue, I guess because there should be one.

so screen presence big = issue big. Sometimes in playtest the various people would be saying "what's your issue at for this session?"

Then you have all this nice room in the screen presence box to write your current SP really big. So in case, like me, you forget the one stat your character has during play, it's easy to look down and find it quickly.