Women lead rush to mobile gaming

The casual nature of mobile games appeals to women.  Women players are responsible for two-thirds of the sales of mobile phone games, a US survey has revealed.

http://news.bbc.co.uk/1/hi/business/5120326.stm

Interesting article on takeup of specifically mobile and puzzle type games.  I suspect this in part is due to games still being seen not as a primary, but secondary, leisure activity.