The Forge Reference Project

 

Topic: Artists working on profit sharing model?
Started by: lachek
Started on: 7/27/2007
Board: Publishing


On 7/27/2007 at 4:10pm, lachek wrote:
Artists working on profit sharing model?

This may be naive, but is there any precedent for "hiring" an artist not with cash-per-page, but with profit-sharing?
Like a comic book or a children's book will often have a writer and an artist of at least somewhat equal importance?

Such a model might be suitable for someone who is just releasing their first game into a market they have no idea what to expect from. Just like a game designer might put in 500+ manhours of potentially unprofitable labour because they believed in their game, an otherwise unemployed or amateur artist might be willing to do so as well, to see the final product and for the recognition and potential earnings down the road. Further, it would make the artist more invested into the work as a whole, and while they may want more creative control of the final piece (including layout, etc) they would also be more interested in it selling well than if they had just gotten paid their cash and sent on their merry way.

I'm interested both in hearing if there is a precedent, and what people think of the idea - hurdles or gotchas, especially. For the record, I'm talking about something like a 50/50 split down to maybe a 70/30, depending on the amount of art in the book - not 95/5 or something equally insulting.

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On 7/27/2007 at 4:58pm, iago wrote:
Re: Artists working on profit sharing model?

Some artists will be willing to work on that model, but it's often not a good gig for them unless they're more interested in using it as a portfolio-building thing.  It *becomes* a good gig if your game turns out to be a decent-sized (by indie standards) hit.

I'm betting you'd have the most success by doing a mix: "I can pay you $X up front, and offer you Y% of the net profits (make sure to define what "net" is and how it's calculated) once the book's published."

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On 7/29/2007 at 2:36am, KeithBVaughn wrote:
RE: Re: Artists working on profit sharing model?

Hi Lachek,

Nearly every artist has heard this line before. It's along the lines of "I'll respect you in the morning.", and about the same thing happens. All it tells the artist is you don't have enough money to publish the game let alone pay the people who helped you put it together. It also screams: Amateur!

A good rule of thumb is: "The Publisher takes ALL the Risks." The other end of this is he gets all the rewards too. If you can't hire an artist to do some illustrating go to free sources on the web or get a friend who can draw to do your illustration. Or use copywrite free illustrations from the last century or before.

You may also want to budget out for artwork and then work with an artist saying you have this much and you want X number of illustrations. Some may take and others won't but you are giving them professional respect by paying them up front.

Keith

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On 7/29/2007 at 9:34am, c wrote:
RE: Re: Artists working on profit sharing model?

Hi Lachek,

This years Origins Roleplaying Game of the Year, Burning Empires used such a model. Luke shares the proceeds with Chris Moeller. Luke talks about that on one of my shows. I think it is good to give good consideration to the pessimism that's being expressed here, but I'm not sure it's something that should be absolutely ruled out. I think the likelihood of it being a good working model for someone starting out is questionable, but dealing with someone with an established game presence is maybe less risky, but it's never a terribly wise decision for someone to give away their work for promises.

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On 7/29/2007 at 1:48pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

Fred, Keith, Clyde, thank you for your insights so far. I recognize that since this is not the "standard arrangement", there would be some inherent suspicion to overcome. I'm questioning some of the assumptions you've made though, and I'd be interested in knowing if challenging those assumptions would change the way you're looking at this or not.

First off, the inherent risk for the artist - I have a hard time seeing the difference between promising "I'll pay you $100/page when you deliver the artwork" and "I'll pay you 50% of profits (which is defined as...) on this date every month". Sure, there may be an additional 3 months or so between completion of the artwork and publishing of the work, but the artist still completes and delivers all the work before they get paid, regardless of which payment model you've chosen. Artists always work on promises, whether informal or contractually bound.

Secondly, it seems everyone's assuming that the designer = writer = publisher. There is nothing stopping an artist from designing a game and hiring someone else to write it, or for an artist to hire a designer/writer, or for an artist and a designer/writer to get together and co-publish a game. The last model is what I'm mostly interested in.

Here's my observation. There's some indie game designers that seem to think that their vision, design and writing is so solid that art and layout would be little but a distraction - that their game is as good as a stapled stack of copy paper as it is in hardcover with full layout, art and design. I can see where they're coming from but the market is telling them they're wrong (with very few exceptions). The nature of their game hasn't changed, but the product people are buying and putting on their shelf certainly has.

Burning Empires is an excellent example, since it just won the Origins "Best RPG" award. It's fat, it's pricey, it's full on crunchy rules. I'm sure it plays well too (once you've gotten the hang of it), but the folks I've shown my book to have invariably had the same first reaction: "That's a really nice book". Then I explain the premise and some of the basic rules and they say "Um, alien worms infiltrating the collapsing space empire? Derivative. And these rules seem overly complicated. I'm sure if we slap Beliefs and Lifepaths onto [insert generic system here] it'll play the same." That's not a critique against Burning Empires, because those first reactions are not accurate. What I'm saying is, if it had not been for the format, layout and art in BE, I doubt many people would have given it a second chance. All those aesthetic elements scream "take me seriously", which is a requirement for a game as complex - and independent - as BE. I'm willing to bet that it owes at least 50% of its success to its aesthetics.

So Keith, when you say that an artist would take you for an amateur if you approached them like this, unless you don't have a large budget for art, design and layout your market will generally take you for an amateur and ignore your game. Would you prefer to search for an artist willing to work in this model, or for a market?

I'd like to see a model adopted where the artist is not an independent contractor, but actively involved in the art direction of the game. I encourage the use of CC-licensed or Public Domain art wherever suitable, but I'm not a fan of the trend of minimizing art expenditure in order to maximize profits. I'd rather see profits maximized by producing a nice, rich, professional product that is as much the work of the artist as the writer. I gave the example of a comic or children's book before and that's exactly what I'm going for - equal name recognition, equal responsibility, equal profits. As such, the model could be suitable both for first-time publishers and more established ones, depending on the project.

After that clarification, the following more directed questions:
1) Would any artists go for this, or is artist culture so different from writer culture that nobody would imagine doing lots of work for no payoff until publishing?
2) Are there any hurdles to this approach other than the potential difficulty in convincing an artist to do work on this model?

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On 7/29/2007 at 2:06pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

Clarification to the clarification: Burning Empires is an excellent example of the opposite.

Keith, the above was mostly in response to your post. While I appreciate the feedback and am glad to have learned that this is how some would misinterpret the "pitch", you're describing just about the opposite to what I'm suggesting - the "publisher/designer/writer" taking such an approach to save money and the artist getting screwed in the end. I'm suggesting a "publisher/artist/designer/writer collaboration" taking such an approach (especially when on a slim budget, or when dealing with an uncertain market) to improve the aesthetics of the final product, capture a wider market, and gain equal name recognition.

Oh, and I can totally see that most established artists with a goodly amount of work lined up might not be willing to experiment with alternate income models, by the way.

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On 7/29/2007 at 6:25pm, guildofblades wrote:
RE: Re: Artists working on profit sharing model?

>>I think the likelihood of it being a good working model for someone starting out is questionable, but dealing with someone with an established game presence is maybe less risky, but it's never a terribly wise decision for someone to give away their work for promises.<<

I can see an artist working for profit sharing as a viable option IF the artist in question is trying to establishing a portfolio of professionally published materials, thus putting them on the same experience level as the inexperienced start up publisher.

As for payment up front, we have never and will never pay an artists all up front. We most typically pay an artist an advance with the balance of a contracted amount due at the satisfactorily completion of the work to be delivered.

When the Guild of Blades was first starting out we worked with a number of inexperienced artists and helped a couple to get their professional starts. A few were not of the quality of artwork we would have desired most, but you know the old saying, "beggars can't be choosers".

I sometimes see new freelance artists subscribed to a holier than thou attitude with regards to the types of contracts they should be getting from publishers and largely complaining that they don't get them. Well, experienced publishers tend not to be highly interested in giving professional level compensations to inexperienced artists the same way that an experienced artists that demands high contract rates isn't jumping at the opportunities to work with inexperienced publishers for profit sharing. It cuts both ways.

As a publisher if you don't have a track record of publishing success and you hope to get an artists to work on your venture on a profit sharing arrangement, just be honest with the artists you propose that to. Tell them you are new and while you have done your homework (assuming you have) and have consulted with numerous experienced small publishers and have a reasonable expectations of profits, don't overly inflate those profits base on your personal enthusiasm. Give the artist reasonable expectations and let them know in a worst case scenario there may be no profits or very small profits and  in the event that should happen that their only meaningful compensation might be portfolio building. If they are an inexperienced artists, getting both publishing credits and professional level practice and freelance experience might be a fair exchange with their "profit sharing" simply a bonus should your project achieve some strong financial success.

Ryan S. Johnson
Guild of Blades Publishing Group
http://www.guildofblades.com
http://www.1483online.com
http://www.thermopylae-online.com

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On 7/30/2007 at 12:16pm, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

Hi, lachek. I'll offer my opinion as both a working freelance illustrator (mostly for games) and as a publisher.

I don't think there's anything wrong with making the kind of offer you are describing. But I think most artists will pass on it for a few reasons. Let me detail them:

1. No personal stake. The artist doesn't care about your project. Really, he doesn't. He might think it's neat. He might think it's worthwhile. But at the end of the day he doesn't really care because you're not paying him to care.

2. Given a choice between working for free on your project that he doesn't care about and working for free on his own project which he does care about, the artist will always rather work on his own project.

3. Yes, you are really asking the artist to work for free. The promise of a share of the profit in the future is not the same as a guaranteed paycheck. Any RPG freelancer will tell you stories about publishers who promised to split profits with him after publication.  Does this sometimes work? Sure. Rarely. More often the project is never published. Or it is published but the artist is never paid. Even when the artist is paid very often the profits are small enough to be insignificant. Really, if you don't have enough money up front to pay an artist a fair wage, you likely don't have the money to promote your book well enough to make the kind of sales that will make the artists contribution worthwhile. Yes, a lot of us have books that do nice sales over the period of a year or two years. No artist wants to wait to+ years to get paid.

4. It's unfair to ask an artist to work for free on your project just because you've already put 1 billion+ ours into it. Remember , this is your labor of love, not the artist's. For the artist this is just an alternative to flipping burgers. You may find a rookie illustrator who thinks he can't find work anywhere else and that a chance to work on your game will give him "exposure". Don't abuse this kind of artist. Pay him a fair wage. because if you do take advantage of this kind of artist, he will go on to get other jobs, and he'll realize that getting art jobs really isn't that hard, and that he never should have worked for free for you. He'll resent you for it.

5. The artist can always find other work, and would rather get guaranteed pay from someone else soon then a shot at splitting profit on an unproven game later.

My advice? Save up some money and pay the artist you want a fair wage. It may not be as expensive as you think.

Alternatively, if you really want to do a project where the artist shares in the profit, choose an artist you like and invite them to create a game with you. Treating the artist as a full partner who has full input in the game will (for at least some artists) be enough to give them a personal stake in the project. As I said before, an artist is always going to be much more interested in working on their own project then someone else's. Create a project together and you have the best of both worlds.

I'm betting you'd have the most success by doing a mix: "I can pay you $X up front, and offer you Y% of the net profits (make sure to define what "net" is and how it's calculated) once the book's published."


This is certainly a better offer. I take this sometimes, but only of the "X up front" is enough to make the project worthwhile. I view the "Y % later" as a bonus.

Nearly every artist has heard this line before. It's along the lines of "I'll respect you in the morning.", and about the same thing happens. All it tells the artist is you don't have enough money to publish the game let alone pay the people who helped you put it together. It also screams: Amateur!


Yup. Save your money up for some art.

You may also want to budget out for artwork and then work with an artist saying you have this much and you want X number of illustrations. Some may take and others won't but you are giving them professional respect by paying them up front.


I can't speak for anyone else, but I actually really like this. I always ask my clients what their budget is, then figure out what I can do for them based on that. You can very often get a really good deral for less then you might think.

This years Origins Roleplaying Game of the Year, Burning Empires used such a model.


There's a lot of differences there though. For one thing, Burning Empires is a liscensed game based on Chris' comics. For another, most (if not all) the art was from the comic. Chris didn't have to actually draw anything (or at least much) for the game. This is a very different situation then if Luke had asked Chris to draw 100+ illustrations for free for, say, a new version of Burning Wheel and then share the profits on that book.

First off, the inherent risk for the artist - I have a hard time seeing the difference between promising "I'll pay you $100/page when you deliver the artwork" and "I'll pay you 50% of profits (which is defined as...) on this date every month". Sure, there may be an additional 3 months or so between completion of the artwork and publishing of the work, but the artist still completes and delivers all the work before they get paid, regardless of which payment model you've chosen. Artists always work on promises, whether informal or contractually bound.


A good freelancer gets at least 1/2 the money up front. But that's beside the point (and not always possible anyway). The difference between getting $100 a page and getting 50% of the profits is that the artist doesn't know if the book will ever actually be published. Even if it is published, the book may never sell enough copies to make money. Even if it does, it's very unlikely that this will happen right away. No artist wants to wait 2 years for your book to sell enough copies that it actually made a large enough profit for 50% to be a worthwhile amount. With a set amount the artist is guaranteed pay even if the book is never published. My own experience has been that about 40% of the books I've done art for never see print. That's just the way it is.

Secondly, it seems everyone's assuming that the designer = writer = publisher. There is nothing stopping an artist from designing a game and hiring someone else to write it, or for an artist to hire a designer/writer, or for an artist and a designer/writer to get together and co-publish a game. The last model is what I'm mostly interested in.


Nothing wrong with two talented people getting together to create a game. As I said before, that's what I would suggest. In this model the artist would also bear half the responsibilities as well, which I think is a good thing. Go ahead and find an artist you like and come up with something cool together. I think that's the best option.

So Keith, when you say that an artist would take you for an amateur if you approached them like this, unless you don't have a large budget for art, design and layout your market will generally take you for an amateur and ignore your game. Would you prefer to search for an artist willing to work in this model, or for a market?


It's still true that approaching an artist and asking them to work for free will sit off every warning signal the artist has. You don't need a large art budget or a lot of illustrations to make a successful game. There's enough games that we can all easily point to that have come out of the Forge for this to be evidently true. But that stuff does help. Sometimes. You can't expect to have a full cover hardcover without paying up front for it, right? You also can't expect to get good art without paying up front for it. Nor should you.

I gave the example of a comic or children's book before and that's exactly what I'm going for - equal name recognition, equal responsibility, equal profits. As such, the model could be suitable both for first-time publishers and more established ones, depending on the project.


Sure. And if this is the case it really should be a true collaboration between the artist and the writer, and not just the writer coming up with something and the artist drawing it. No artist wants that.

Would any artists go for this, or is artist culture so different from writer culture that nobody would imagine doing lots of work for no payoff until publishing?


Some would, especially if it's a collaboration. If it's not, you may well be (inadvertently) abusing the artist by (again, inadvertently) preying on his desires to get "exposure". Be careful.

It's always possible that you'll find an artist who thinks your game is amazing and that it will be a huge hit and is willing to donate his valuable time to the project while full realizing that he could use that time to make money on a different project. I doubt this will happen (and this has nothing to do with the quality of your project).

I can see an artist working for profit sharing as a viable option IF the artist in question is trying to establishing a portfolio of professionally published materials, thus putting them on the same experience level as the inexperienced start up publisher.


Any smart artist is going to realize that taking a job just to "build a portfolio" or "get exposure' is a waste of time. Better to spend your time on a project of your own that you can also use for a portfolio. It's a rookie mistake (one that I fell into myself).

As for payment up front, we have never and will never pay an artists all up front. We most typically pay an artist an advance with the balance of a contracted amount due at the satisfactorily completion of the work to be delivered.


Which is a fair deal, a I think.

Jake

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On 7/30/2007 at 10:43pm, guildofblades wrote:
RE: Re: Artists working on profit sharing model?

>>Any smart artist is going to realize that taking a job just to "build a portfolio" or "get exposure' is a waste of time. Better to spend your time on a project of your own that you can also use for a portfolio. It's a rookie mistake (one that I fell into myself).<<

I don't know. I would also say that if an artists is at the start of their career and feeling in need of portfolio building and resume building that they would have to evaluate the exposure they might gain from doing work on royalties with a publisher vs the exposure they could get from simply building and promoting a portfolio of their own creative projects. In the end its all about exposure. Working on a project for someone else, and obtaining the ability to use them as a reference, builds both a portfolio and a resume. It shows the ability to work for others and deliver on spec.

Obviously, any artists who can command market rates due a combination of talent and experience/exposure/connections, need not worry about such things and should obviously command what they feel they are worth. No one should ever under sell themselves. But it pays to be realistic with regards to your position as well. College students are far more likely to need to take an internship somewhere than to be negotiating for a position as a vice president or director of anything. So too must a new artists jump in with entry level opportunities to build a resume and portfolio.

As a publisher I can tell you that I am very reluctant to work with any artists that can not show a prior history contract work performed for companies I can relate to. The reason being, regardless how talented an artists is, it does not mean they will conduct themselves as a professional. They may take my down payment and cut and run and I might not get any artwork for my money. They might not do the artwork in the specifications desired. They might decide schedules are totally unimportant and might delay my publications. In the past when we've worked with newer artists we've sort of "stockpiled" artwork for projects to be produced sometime down the road rather than on a more important project on our active release schedule. I don't want to risk a rookie not getting it done right or on time messing up our schedules. Only artists we've worked with before or those that can show a credible history of professional contract work would ever get an assignment from us that was linked to a project already on the production schedule (ala, actually important to us at this time). And those who do get paid better, obviously.

So I wouldn't dismiss the value of building up that initial resume of contracts for references. If that can be done with paying gigs, absolutely great. But someone with no experience passing up chances at getting that contract experience and work references is also greatly reducing the chances that they would get a contract from us too. I can't imagine a lot of other publishers and biting at the bit to work with unproven talent either.

Ryan S. Johnson
Guild of Blades Publishing Group
http://www.guildofblades.com
http://www.1483online.com
http://www.thermopylae-online.com

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On 7/30/2007 at 11:56pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

Jake,

Thank you for your insight. I'm glad to hear from someone "on the inside" on this. And just to clarify, this:

Jake wrote:
Alternatively, if you really want to do a project where the artist shares in the profit, choose an artist you like and invite them to create a game with you. Treating the artist as a full partner who has full input in the game will (for at least some artists) be enough to give them a personal stake in the project. As I said before, an artist is always going to be much more interested in working on their own project then someone else's. Create a project together and you have the best of both worlds.


is exactly what I've been going for all along, and I'm surprised how hard it was to convey that. It was never my intention to "abuse an artist" by "not paying them" - I wanted to know whether or not there was precedent and/or interest in creating a game as a collaborative effort, with a 50/50 focus on game text/game art. If anything, I envisioned a model where the artist was given a greater control and ownership of the final product, where their efforts weren't limited to producing a product like "some filler on page 25"

The game I'm currently working on, should it ever see the light of day, will likely have a mix of Public Domain/CC licensed materials and photographs, with perhaps a purchased custom piece for the cover and select interiors. My question is for any potential future games, and for the benefit of others. Conceptualizing a game, writing a draft, and then approaching an artist for a 50/50 split on profits and creative control, I can understand why people would balk at.

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On 7/31/2007 at 7:15am, Vulpinoid wrote:
RE: Re: Artists working on profit sharing model?

I'd be interested in working through this type of collaborative effort.

I'm by no means an established artist. I'm just a guy who's been painting, drawing and illustrating 3d computer work over the past few years.

I've actually decided recently that I might try my hand at exposing my work over the next few months to see where that leads. I'm in the middle of building a website, and I've submitted the core rules to a system I've been working on for a while.

http://www.angelfire.com/psy/vulpinoid/TCRP_wPictures_.pdf

If you've got any comments on the work, please make a not in the thread on the playtesting part of the forum.

As an added challenge to my skill, I decided to participate in the "System in a Can" challenge on the endeavor part of the forum. So if you want to see the type of work I can produce in a hasty week of pressure, have a look over there.

http://www.angelfire.com/psy/vulpinoid/Shattered_Souls_1_5.pdf

[hr]

I submitted artwork to the "big guys" back in the early 90's (At that time, the big guys were Palladium, White Wolf, TSR, etc.), and they had the opposite attitude to this. Asking contributing artists and authors to sign unsolicited manuscript guarantees and similar contracts for artworks which basically said that if you send them an artwork you lose all rights to it, and they might not even bother to use it anyway. I've been pretty possessive of my work, so this sort of concept just didn't sit well with me at all.

I've also done work in the local comics scene; but when I was doing that, the local scene in Australia was very unstable. Still, the artist was a lot more respected in comics than they were in roleplaying.

V

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On 7/31/2007 at 4:07pm, Ron Edwards wrote:
RE: Re: Artists working on profit sharing model?

Hi there,

In the interest of more-points-for-comparison, this model ...

You may also want to budget out for artwork and then work with an artist saying you have this much and you want X number of illustrations. Some may take and others won't but you are giving them professional respect by paying them up front.


... is what I typically do. By "up front," I pay when a first batch of rough sketches is available, if not before.

My experience is that no artist has ever defaulted, i.e., failed to produce the rest of the art. It's always been a win-win. (H'mmm. Just in case: any art-people, if I'm misremembering or have ever screwed you over as you see it, please get in touch by email.)

As a side point, typically I pay for leasing the art, not buying it, therefore I exert no input or control over any other use to which the artist puts those pieces, at any time.

Another minor point: I typically ask the artist how many pieces so-much-$ will pay for, and he or she tells me. If it's not enough money for that artist in the first place, or if it's too few pieces for the money in my opinion, then all is well, and we don't enter into the agreement, no hard feelings; otherwise, the exact number of pieces is set by the artist.

I'm not presenting any of this as a vote or as a statement of who should do what, but only as a datapoint - that's how I do it and that's how it's worked out.

Best, Ron

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On 8/2/2007 at 1:02am, KeithBVaughn wrote:
RE: Re: Artists working on profit sharing model?

Iachek,

My thoughts and models are from artist's opinions at rpg.net and what they will do. It also enters my own thoughts as I do artwork for my own games. I have had one artist work for "free" for me before. It was a talented young man who was working on his senior project at college. Our contact was through a friend who knew his advisor and myself. We gave him six pictures to produce during a semester, gave him specs for the illustrations and worked with him to produce them in a professional manor. He got an "A" and well deserved it.

>>>>So Keith, when you say that an artist would take you for an amateur if you approached them like this, unless you have a large budget for art, design and layout your market will generally take you for an amateur and ignore your game. Would you prefer to search for an artist willing to work in this model, or for a market?<<<<

I wouldn't say amateur as much as underfunded and overly enthusiastic. The model you propose is saying you want the artist to trust you to be able to market and sell a game effectively and make a descent NET profit. It also relies on your honesty as an individule when you have money in hand; I've seen that break down a few times.

If you want to keep costs down you have to learn to do everything involved in publishing your game. For instance I'm producing a game: One Million AD: Tales of a Forsaken Sun: Dead Earth Saga.  My cover for this game is nothing more than a gloss white cardstock with text and a symbol found in MS Word. The starkness makes it stand out  where color is almost mandatory. If this works it will be followed by others in the One Million AD series: Drowned Mars Shanties, Vespers for Venus, ect.

I'm laying out the interior, designing cover and back blurb, painting the interior pictures, learning inDesign, Photoshop, Illustrator and Acrobat to produce a professional product. There's an old saying: You'll accomplish things by paying either money or sweat.

A couple of suggestions: pick up "The Non-Designer's Design Book" by Robin Williams; published by Peach Pit Press. Find some public domain art (Dover Books with a CD enclosed.) or some of the sources found in other threads--some quite old. And your best education is found right at your FLGS. Look at how the books are laid out and how the art does or doesn't fit the theme of the book. With this knowledge you'll be able to commission better pieces of art for your vision.

There is also a philosophy that I've used with art: Art sells the first book, writing sells the second.

Good Luck with your game,
Keith

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On 8/2/2007 at 2:38pm, guildofblades wrote:
RE: Re: Artists working on profit sharing model?

>>My thoughts and models are from artist's opinions at rpg.net and what they will do.<<

Ah...RPG.net. I have heard some publishers express that they would rather gnaw off one of their arms than seek out freelance artists on RPG.net. The impression expressed was one where there is a community of artists that all adhere to the standards and expectations of the most senior of its members whereas most among the community have neither the talent or experience for that to be justified.

Not knocking some of the talent there. In truth, I have never used RPG.net as a resource to find artists either, so this is all second had. But of what I have heard, I'm inclined to look elsewhere should we ever need to seek out artists.

Thankfully we have a good cadre of local artists we have picked up over the years from the local comic con and a rather large collection of quality submissions from freelancers who have solicited us for work in the past.

Ryan S. Johnson
Guild of Blades Publishing Group
http://www.guildofblades.com
http://www.1483online.com
http://www.thermopylae-online.com

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On 8/2/2007 at 3:27pm, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

RPG.net's freelance forum has it's problems, but it's still a worthwhile place to find artists. I know part of the reason some publishers don't like to post jobs there is that artists there tend to report publishers who treat them badly. If you're a publisher who makes it a practice to pay your artists 3-9 months late, or not at all, then you really want to avoid hiring artists who actually talk to other artists on a regular basis. Word gets around.

Jake

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On 8/3/2007 at 1:16am, KeithBVaughn wrote:
RE: Re: Artists working on profit sharing model?

Ryan,

I've had my own difficulties with RPG net culture. Some of their leading artists you don't critisize their work...as I found out with my first post in the Freelancers section. If you really want to hit some poor artwork hit "elfwood" especially their fantasy section. One thing though, there are some real gems buried in the dross and often those artists have web links.

Iaceck-have you considered second use art? It is much cheaper than original pieces and you can often afford better artists for your dollar.

Keith

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On 8/3/2007 at 6:44am, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

I've had my own difficulties with RPG net culture.


Yeah. it's not like that community can't be difficult in it's own way.

Something to consider is that it's really not that hard to find a good artist that will work for a reasonable rate. I think that there is a lot of assumption that paying an artist a fair wage means that you'll bankrupt your project on the art budget alone. That's just not the case. You can very often get a nice art package fo $200-400. My real best advice is to go looking around the internet for an artict you like. Don't just look here or on RPG.net. Look in art communities and forums, fan sites, school sites or anywhere else. Once you find an artist you like, contact them and tell them what you want. Ask them if they would be interested in the project and what kind of deal they can offer you. Most artists will be happy to put together a package for you. For $200-400 you can often get a reasonable number of black and white illustrations and a color cover piece. That's pretty good.

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On 8/3/2007 at 2:24pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

KeithBVaughn wrote: Iaceck-have you considered second use art? It is much cheaper than original pieces and you can often afford better artists for your dollar.

Keith, I think you're still misunderstanding me. With this post at least, I'm not talking about getting art on the cheap, though I appreciate all the resources you have posted in that regard. In particular, I'm not talking about buying someone's art as filler. I'm talking about a designer/writer/publisher/artist collaboration model, however that is handled financially. I'm interested in a cohesive design, where game mechanics, fluff text, layout and art flow together into a single piece. The way this is typically done is by having a lead designer that micromanages a team (freelance or not) to complete a particular vision. Indie game developers do not have that kind of money to invest into salaries. My original question was if there was a precedent for such a partnership, and how that worked out for the parties involved.

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On 8/3/2007 at 5:23pm, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

My original question was if there was a precedent for such a partnership, and how that worked out for the parties involved.


There is. Matt Schlotte and I created Panty Explosion under a partnership of this kind. We decided we wanted to work on a game together, and brainstormed until we came up with the idea of a social clique game based off the premise of psychic Japanese schoolgirls. Once we knew what we wanted to do we nailed out what our working relationship would be. Matt and I would be equal owners of the final product and the company that we formed to publish it. We would each invest an equal amount of money into the project, and any profits ever generated from the project would be split evenly.

We split the work like this: Matt and I each wrote an equal amount of the game text (almost to the page). This was proceeded by months of conversations and brainstorming. Once the text was complete I would illustrate the book, design and lay it out and manage the printing and production. Because of this I actually did end up doing more then 50% of the finished product, but that was my choice, and we still split the proceeds 50/50.

What Matt and I had was a very clean and fair working relationship that was both easy to manage and fun. We were complete equals in a way that you can never be with someone who you hire for a project. To maintain this equality we had to create the project from the ground up. It would have never worked if I had come to Matt and said "I have this idea for a game, and I want you to do half the writing, Instead, it had to be a complete collaboration from the get go.

That's what has worked for me.

jake

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On 8/3/2007 at 8:06pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

Jake wrote: What Matt and I had was a very clean and fair working relationship that was both easy to manage and fun. We were complete equals in a way that you can never be with someone who you hire for a project. To maintain this equality we had to create the project from the ground up. It would have never worked if I had come to Matt and said "I have this idea for a game, and I want you to do half the writing, Instead, it had to be a complete collaboration from the get go.

That's what has worked for me.


Jake, this is awesome, and exactly what I was going for. Are there more examples of this in Indie-land?

I'd like to ask one follow-up question, if you will allow. It's not rhetorical and I will certainly accept a "no".

If you had not been required to do half the writing, printing and distribution as part of the agreement, concentrating on the artwork, layout, selection of printed matter and all-around artistic quality, would you have been willing to entertain it if Matt came to you and said "Hey Jake, I have this really awesome idea about [some subject you're pretty keen on]. Would you handle the artistic aspects of that as an equal partner on the project?". Note that you're not invested in the idea, but you like the subject matter and wouldn't mind illustrating in that style.

The reason I'm asking the question, of course, is that most games don't start with two friends deciding to write "some game". It starts with someone, usually a writer as opposed to an artist (though not necessarily), having a good idea for a game and developing it until it takes shape. Asking an artist to commit their time on an unproven, infant idea may also be balked at.

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On 8/3/2007 at 8:41pm, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

This may just be a "me" thing, but I don't think I would. I don't want to get that heavily involved in a project unless I'm being paid really well or if I own half of it. And I know what you are proposing is half ownership, but for me, unless I have full creative input I'm just not going to be that interested. For me tht means I'm going to want to be there at the ground floor coming up with what the game is about, and I'm going to want to write at least half the text. It also means that I am going to want to do all the printing and management stuff. Because I'm really hands on. Thats just the way I am.

Now this won't be the case for everyone. You might find an artist who is content to take your idea and play with the visual and design aspect of it. But consider this: Any artist would rather draw his own creation then yours. It's true. And secretly every artist thinks that what they can come up with is so much better then what you can come up with. So full collaboration where you build something together from the ground up is always going to be more appealing then drawing someone else's ideas. Even if the artist is given free reign to draw whatever he wants, he's still doing so in the context of your game. That may sound meaningless, but for a lot of artists it's a big thing. If the artist knows he can just draw his own thing and publish it through a cheap POD outlet then he's much more likely to do that then work on someone elses project.

What I'm hearing you say is that you've got a cool idea for a game, and you want to find an artist that you can have a true artistic partnership with to bring your game to life. But what I think you're missing here (or if not missing, then not seeing as important) is that it will always be your game. Because the artist wasn't involved in the initial idea, he'll always be just the artist working on your game, even if he owns half of it. You may well find someone willing to go for this, but they're always going to feel like they're working on your project.

The reason I'm asking the question, of course, is that most games don't start with two friends deciding to write "some game". It starts with someone, usually a writer as opposed to an artist (though not necessarily), having a good idea for a game and developing it until it takes shape.


See, I think it can work very well. I've created three games now under just those circumstances. I know other people who have as well. Traditionally, the kind of art partnership that you want doesn't exist at all. I mean, if I came up to you and said "I have a great idea for a game. I'll tell you what it's about and what the setting is and what the points of conflict and narration are, and I'll do all the art and design work and layout the book and edit. All you have to do is write the game". Would that be appealing to you? Even if my idea was amazing, wouldn't you want more input and control? especially if you were going to own half the finished product?

Anyway, I'm sure if you look hard enough you'll find someone to work with. But if you want to make this kind of collaboration really work I'd really suggest starting fresh, and letting something cool and original (perhaps influenced by ideas you already had) grow from brainstorming with the artist.

I hope this is helpful. I feel like I'm just telling you that you have to do stuff my way.

Jake

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On 8/3/2007 at 9:46pm, lachek wrote:
RE: Re: Artists working on profit sharing model?

Jake wrote: consider this: Any artist would rather draw his own creation then yours. It's true. And secretly every artist thinks that what they can come up with is so much better then what you can come up with. So full collaboration where you build something together from the ground up is always going to be more appealing then drawing someone else's ideas. Even if the artist is given free reign to draw whatever he wants, he's still doing so in the context of your game. That may sound meaningless, but for a lot of artists it's a big thing. If the artist knows he can just draw his own thing and publish it through a cheap POD outlet then he's much more likely to do that then work on someone else's project.


Oh, no doubt. But - correct me if I'm wrong here - most artists, even artists that work mostly on RPGs, aren't designers. There are exceptions, and you are one of them, but "designing mechanics", "explaining rules", "establishing setting" and "writing thematic fluff" tend to be duties that in a small project fall squarely at the feet of the writer, and in a larger project are split up among a team of designers and authors. So most artists would have gone into their profession knowing that what they do is art. Not statistical analysis of dice rolls, system balancing, rules distillation, and so on.

I feel that the paragraph above implies that the vast majority of artists feel that "game design" and "writing" is not a professional endeavour - it is something they can handle just fine on their own. I don't think you meant to say that, but I resent the notion. As an amateur game designer, I would never claim to know anything about art. While I very much appreciate a DIY attitude, it is plain rude to claim that I could produce an aesthetically pleasing game without somehow involving an artist on the project. Naturally, I would have to make some sacrifices in terms of project ownership to involve an artist, and that's where much of the friction between artist and publisher comes from - with art that is purchased, the publisher can dictate everything from style to content to perceived quality, because it's their project and they're holding on to the money.

My suggestion merely takes things to the next level - where both writer and artist publish together, and have to both make concessions on the ownership of the project. The writer cannot dictate the artist's art, and the artist cannot dictate the writer's writing, due to professional respect - an "I know you know what you're doing" attitude. While at the same time, a healthy flow of suggestions and critique going both ways.

What I'm hearing you say is that you've got a cool idea for a game, and you want to find an artist that you can have a true artistic partnership with to bring your game to life.


And just to clarify any remaining misconceptions, I'm interested in this idea but I'm not currently looking. If I did, I would approach an artist much earlier on in the development process than I am now. This is an idea I had which I thought I would bounce around on the Forge for a bit since it might benefit others and increase the average aesthetic quality of our games.

But what I think you're missing here (or if not missing, then not seeing as important) is that it will always be your game. Because the artist wasn't involved in the initial idea, he'll always be just the artist working on your game, even if he owns half of it. You may well find someone willing to go for this, but they're always going to feel like they're working on your project.


You're an exception, Jake, but I contend that most artists are aware that their profession does not include game development, it consists of creating awesome pieces of art. If they started dabbling in game development because they want to work on their own game, awesome, but they would be learning two professions. Some comic book creators have done this, but the ones that excel at both are few and far between.

The reason I'm asking the question, of course, is that most games don't start with two friends deciding to write "some game". It starts with someone, usually a writer as opposed to an artist (though not necessarily), having a good idea for a game and developing it until it takes shape.


See, I think it can work very well. I've created three games now under just those circumstances.


No doubt that it can work very well, given the correct circumstances of two friends sitting down to make a game. I'm not saying you fought an uphill battle and ended up with something that could have been better, I'm saying games don't usually develop out of nothing. Someone comes up with an idea, and recruits people into his/her vision - hopefully early on in the process.

I mean, if I came up to you and said "I have a great idea for a game. I'll tell you what it's about and what the setting is and what the points of conflict and narration are, and I'll do all the art and design work and layout the book and edit. All you have to do is write the game". Would that be appealing to you? Even if my idea was amazing, wouldn't you want more input and control? especially if you were going to own half the finished product?


If I were a professional freelance writer, that's exactly what I would be used to doing. So yes. The question is, do I have a secure enough arrangement with my current set of employers that turning down their work for potential profit sharing would be a considerable risk, or am I in a spot in my life where I have some free time on my hands? And before anyone starts ranting about "taking advantage of poor unemployed artists" again, this is the situation 95% of indie game designers are in - they either do not have a secure job and they're willing to risk it, or they're doing it in their spare time and wouldn't depend on the income anyway.

I hope this is helpful. I feel like I'm just telling you that you have to do stuff my way.


This is actually really helpful. I hope I didn't come off as antagonistic in this post, I just need some things clarified for me since I'm not on the "inside" of artist culture and mindset.

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On 8/4/2007 at 8:20am, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

I feel that the paragraph above implies that the vast majority of artists feel that "game design" and "writing" is not a professional endeavour - it is something they can handle just fine on their own.


I wouldn't say "a vast majority" (and I shouldn't have implied that), but I do know that there are plenty of artists out there that feel like they can write games just as well as the writers they often work for. Whether or not they actually can is another matter entirely. But think about it this way: most of the people who write RGPs are not writers at all. Their RPG fans who got lucky and were hired by a company t write bad fanfic or fans who had a bit of money and decided to set themselves up as publisher/writers (I'm not talking about the people around here, but the legion of self published D20/generic fantasy writers). Given that there are plenty of artist who are competent, better then average or actually good writers, it's not really surprising that they might think "I'd be better off doing this myself then working with a writer". Now of course, just because someone thinks they can write (or draw) doesn't mean they can. But if I THINK I can write a better game then you, and I have a game I want to write and draw for myself anyway, then there's not much incentive for me to work with you. Sure, every artist isn't like this. And there are a lot who have no interest in writing at all. But I think you'd be surprised how many there actually are, and how many of them are very good writers.

And just to clarify any remaining misconceptions, I'm interested in this idea but I'm not currently looking. If I did, I would approach an artist much earlier on in the development process than I am now. This is an idea I had which I thought I would bounce around on the Forge for a bit since it might benefit others and increase the average aesthetic quality of our games.


Sure. You've said that a few times, I just keep forgetting.

You're an exception, Jake, but I contend that most artists are aware that their profession does not include game development, it consists of creating awesome pieces of art. If they started dabbling in game development because they want to work on their own game, awesome, but they would be learning two professions. Some comic book creators have done this, but the ones that excel at both are few and far between.


frank Miller, Will Eisener, Mark Oakley, Dave Sim, Range Murata, Brian Bendis, Chyna major, Samura, Rick, Vietch, David Mack, Barry Smith, Katsuhiro Otomo, Matt Wagner, Oda, Shirow, Mike Allred, Kiyohiko Azuma, etc.  I could go on for a full page. few and far between is a false hood.  there's no reason why the game designer and artist have to be two separate people. There are plenty of artists who are very good writers and want to design games. there are plenty of writers who are very good artists and want to design games. The idea that a game has to ave a separate writer and artist is pretty stupid. The idea that an artist shouldn't want to design his own game is pretty stupid. People who have the ability to be talented at more then one thing are far more common then you seem to think. Rather, I think the reason we haven't seen more artists who also want to write games is that historically the game industry is a crappy place to work. Good artists either gravitate to the top paying jobs or leave for comics, advertising or video games. There's not a lot of incentive to work for a crappy company and crappy pay if you can get a better job somewhere else. This has started to change over the last few years. We're also starting to see more artists who do their writing in games instead of comics or other projects. I think we're going to continue to see more of this as different avenues for self publishing open up.

No doubt that it can work very well, given the correct circumstances of two friends sitting down to make a game. I'm not saying you fought an uphill battle and ended up with something that could have been better, I'm saying games don't usually develop out of nothing. Someone comes up with an idea, and recruits people into his/her vision - hopefully early on in the process.


Right. I'm not saying that's how it usually happens, but rather that's how it should happen. Just because something is usually done ass backwards and poorly doesn't mean we should do it that wy forever. A true creative partnership will always start as a collaboration among equals.

If I were a professional freelance writer, that's exactly what I would be used to doing. So yes. The question is, do I have a secure enough arrangement with my current set of employers that turning down their work for potential profit sharing would be a considerable risk, or am I in a spot in my life where I have some free time on my hands? And before anyone starts ranting about "taking advantage of poor unemployed artists" again, this is the situation 95% of indie game designers are in - they either do not have a secure job and they're willing to risk it, or they're doing it in their spare time and wouldn't depend on the income anyway.


The difference, which I still don't think you understand, is that while it's perfectly alright for me to dedicate my time and effort for free to a project that belongs to me and that I have a personal stake in because I created it, expecting someone else to do the same, even if I offer them a share of the profit, is unreasonable. Yes, 95% of indie designers are in that situation. That's where we chose to be. We work on personal projects that are important to us. e can't expect them to be important to anyone else in the same way.

If you were a professional freelancer you would not be used to that. You would be used to someone offering you terms for guaranteed payment. If you were a professional freelancer you would turn that offer down right away. Youwould recognize it for what it is, someone else's  passion project that may or may not ever get published.

Anyway, I'm hitting you over the head with the way I think things should be. But the picture I'm painting is (I think) pretty accurate. I know plenty of writers who have found artists to work on their projects for payment on completion, only to have the artist leave half way through because they realized that the project was going to take for ever to make money, it would never be their project anyway and really they would b better off doing their own project. Really, this is why you pay artists (or anyone) mony to begin with, so they don't wander off to do something more interesting.

Jake

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On 8/4/2007 at 1:13pm, pells wrote:
RE: Re: Artists working on profit sharing model?

Just a bit of wisdom, if you would allow me ... And I think Jake speaks the truth here !!! Just so to say, I'm currently working on my own project, for which, at the moment, I'm hiring five illustrators, among them Jake.

I've found my illustrators this way : three at the forge, one thru an ad at the university I graduated and one thru a friend of mine. And I'm paying all of them. Just so to say, I've started alone, but we are now more than ten people working on this : illustrators, translator (the original project is in french), webmaster, webdesigner, writer, DBA (database administrator), people who work to incorporate systems ...
The ones I am paying are the illustrators and the translator. And I need to pay them !!!

Now, about collaboration, beside the "creation" of the product (ie the game in question), if you want to acheive sells (since you're sharing profit, that's the big point), you'll need to assure promotion ; that is presence on forums, explaining what you do, posting AP reports. This is THE big job, that will make the difference !!! And it takes a lot of time ...

So, if you look for collaborators who only do illustrations, how could they help you for that ? Would they only trust you to assure this vital task ? On the other hand, if he can do that (make promotion), that will mean he will be able to be a designer. You see the problem ?

Jake may seem to you as the exception, but if you look at collaborators, for sharing profit, that's the "profile" you'll be looking for. So, Jake isn't "designing" my project, but he doesn't do promotion neither, and I think that is a more vital step. Quite Franckly, Jake, what needs more job : designing panty explosion or assuring its promotion ?
Because, don't forget, what you sharing is profit, sales revenue (as opposed to share risks, money invested). How do you make those ?

That said, I believe you could find illustrators at a somehow cheap cost, who would be interested to work with/for you, as a way to promote their work, build a portfolio.
Or, like Jake, have a good friend, and collaborate closely with him, in a very trusty relationship ...

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On 8/4/2007 at 2:09pm, Jake Richmond wrote:
RE: Re: Artists working on profit sharing model?

Sebastien has a good point here.

I should point out that I've worked on a lot of projects, Sebastien's Avalanche project for one, where even though I was not the creator of the project or it's co-owner, I still was passionate about the work and interested in it's success. It hasn't been like that for every job I've worked on, but there have been a few. But the main motivator was always that I was being paid.

Anyway, I feel like I've said enough about this, and that I may be trying to push my personal opinions and practices on other people. I guess this will be my last post. I hope you are able to find an artist for your future projects.

Jake

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On 8/6/2007 at 1:33am, lachek wrote:
RE: Re: Artists working on profit sharing model?

Jake, like you, I feel this thread is boiling down to a simple difference of opinion, so this will also be my last post. If it continues to be of use to someone else, please do feel free to keep it on life support.

In parting though, let me tentatively give the following as suggestions to anyone considering this, based on the above comments from various participants.

* Try to involve the artist or writer (whatever your case may be) as early in the development process as possible and share creative control 50/50 (shouldn't be a hard concept for you if you're familiar with dirty hippie games. ;)

* If the artist or writer has not been on equal grounds from the get-go, consider a pay-up-front / percentage-of-profit split rather than a straight percentage-of-profit option. I think a good analogy to use here is an IT startup company - even though there may be a great idea you can get behind, if you would work for nothing but stock options and will be in the poorhouse until the eventual IPO, you may rather look elsewhere. Having said that, many multinational corporations started in someone's basement based on someone's good idea and promises of shares in the company. I guess it depends on what risks you are willing to take and how well you know the other participants.

* It may be worthwhile to consider licensing terms in the contract such that if one party fails to deliver on the road to publishing, all work up until that point is owned by the remaining party(ies). This way, if the writer jumps ship the artist can still finish the project, publish and get paid. And vice versa, of course.

You know what I want to see? The indie RPG equivalent of Arkham Asylum. Writing by Grant Morrison, illustration by Dave McKean. There is no way this book could have been produced by anything less than two masters in their respective fields, yet it is very obvious that they both share a vision. There is also no question that they both got paid handsomely for their work by DC, of course, but I cannot abide by the thought that the indie scene couldn't produce something of approaching quality by way of blood, sweat and tears. Call me a dreamer.

Food for thought, perhaps.

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