Forum changes: Editing of posts has been turned off until further notice.
Started by Joshua A.C. Newman, December 01, 2005, 11:12:21 AM
QuoteAlso, to be most effective, any branding effort must be repeated. If you want to successfully establish a brand, you should repeat it. And if you have 6-12 titles with similar trade dress coming out in a year to create your brand, then you effectively have a product line--again, whether your name is on it or not.
Quote from: glyphmonkeySo I think what we want to do is produce a personal brand. Make your books carry aesthetic similarities that make them a line, so someone will say, "Oh, this is a Ben Lehman game! I love his games!" and pick it up. Make things that should go next to each other on a shelf the way all my Asimov is together. Make it so that if you want to sell your games in a bookstore, the store owner will be able to buy the whole line of You.
Quote from: Roger on December 07, 2005, 12:57:14 PMAnother data point for Lines vs. Authors:Mark ReinDotHagen co-wrote a book on tramp freighters for WEG's Star Wars game.I suspect people who pick that up because they love Vampire, Changeling, and Wraith would be a bit disappointed.
Quote from: glyphmonkey on December 07, 2005, 01:11:00 PMBut that was before he devised the Vampire brand, right?
Quote from: glyphmonkey on December 07, 2005, 11:51:09 AMSee where this is going? See why I bring this up now, before it would require a massive redesign of a pile of books to make this work?
Quote from: Michael S. Miller on December 12, 2005, 06:34:24 AMIt seems you've gotta choose one path or the other.