Forum changes: Editing of posts has been turned off until further notice.
Started by Sean P. Fannon, November 22, 2005, 03:18:46 PM
Quote2) Customers would be happier not paying up to 25% over the cover price of the book in shipping charges.
Quote from: glyphmonkey on November 23, 2005, 03:38:32 AM- Fair enough! Let's sort that out, assuming we get the above one worked out. I bet we could figure out some sort of indie distro system like RPGNow is doing.
Quote from: Ron Edwards on November 22, 2005, 11:40:37 PMPublishers make money mainly by convincing retailers to deep-order, and they do so by manipulating the process described above.
QuoteThe chief victims are the retailers, the smaller publishers, and the customers, who respectively go out of business, go out of business, and abandon the hobby, in droves for all three.
QuoteIt is, effectively, a large-scale confidence game marked by generation after generation of throwaway coffee-table books.
Quote from: glyphmonkey on November 23, 2005, 03:38:32 AMYou know, I've spoken to our local flgs dude, and this is what he said:• "Your volume has to be higher so you can afford to leave the "hobbyist" market and not have to charge so much."- The output of this is true enough for him. He has to be able to charge a normal amount for his games and I don't want to give up that much of my cut for a couple of sales. Dunno how to work this one out.The retailer afraid of a high price is missing the point. If the product sells with a reasonable velocity, a high price is not bad. The key question is, as always, how fast will this product sell? Accurately predict that one, and you have the knowledge to win the game.
Quote from: Ron Edwards on November 23, 2005, 09:47:12 AMHello,The discussion is going where you wanted, Sean, because you are not understanding what is being said. Based on what you've replied to me, I don't think you grasp anything I'm saying. "Deep order," for instance, means lots of books, and it can refer to a line rather than a single title. If you think retailers are not pressured to deep-order lines, then you must not be paying attention. They are using comics-based (periodicals) strategy, and it's killing them.Finally, do not try to use the kind of childish, flip statements that routinely score points on the WHEEZ-L. This is a different sort of place. "Distributors cannot affect customers because they do not meet them" is a moronic statement, inadmissible in the most basic economics class. When you type something like that, you make it more likely that any of your other points will be dismissed.