Press Releases

[Keith Senkowski]

Hi,
I finally got my game to my editor today and have finally started to givve serious thought to other aspects of publishing.  I was wondering, as far as press releases go, where would I get a contact list from?  I know that for the Non-prof I work for that we have a PR agency that has a list, which they either compiled over years of doing business or purchased at one point or another.  Also what format is best received (mail or electronic) within the industry?  

Keith

[Ron Edwards]

Hi Keith,

Hi Keith,

I did some searching for you ...

{Article} Basic marketing strategies
Advertising and reviews
Press releases
Where to promote new release?

Hope that helps,
Best,
Ron

[Andrew Morris]

Keith-

This is probably too late to help you, but for the record, PR agencies buy media directories and update them regularly. At my agency, we use Burrelle's, but some people prefer Bacon's. I've never found a good free source for this info (you tend to get what you pay for, after all). Burrelle's costs about $1000 and you'll probably want to get a new one every year.

As to which format is preferred, it depends on the particular media outlet. Some prefer fax, while others prefer email. The preference will be listed in the media directory, along with who you should send it to. The media directory will also have other useful information, such as distribution and ad costs.

-Andrew

[Paul Czege]

Hey Andrew,

At my agency, we use Burrelle's, but some people prefer Bacon's. I've never found a good free source for this info (you tend to get what you pay for, after all). Burrelle's costs about $1000 and you'll probably want to get a new one every year.

The local library? I know I've seen The Gale Directory of Publications and Broadcast Media at the library near me.

Paul

[Andrew Morris]

Good point, Paul. I only use those resources for work, and it doesn't pay for a business to say, "yeah, just go to the library for that information." But for an individual, the local library just might be the way to go.